Services
What We Do
We design and conduct research tailored to your marketing, brand, and customer objectives, using the most effective mix of qualitative and quantitative methods.
Research services include:
At First Point Research & Consulting, we utilise the following techniques to capture the full scope of your market challenge and ensure data-driven clarity.
Online Surveys & segmentation studies
Concept, communications and campaign evaluation
In-store and intercept interviews
Focus Groups and depth interviews
Brand tracking and health measurement
Customer journey and experience mapping
How we work:
- With your existing customer database or CRM
- By recruiting new participants for a ‘fresh’ point of view
- In partnership with agencies and consultants as part of integrated project teams